Boilerplate: This is your boilerplate copy for your home page or landing page. This should be a few sentences, no more than a short paragraph, that describe your organization and tell your visitors what they will find in this site or section. Think about the boilerplate as the copy that you'd want Google to return for a search result. Try to include keywords users might employ to search for your site. Avoid technical language and stick to the basics. Boilerplates also provide an opportunity to include some brief brand messages or statements. Above all, keep it simple.